Marketing Strategy training
Our Marketing Strategy course is designed to provide a profound understanding of crafting effective global marketing strategies. You will critically evaluate the significance of market segmentation and market research in the international context, recognising their pivotal contributions to targeted and impactful global marketing campaigns.
The course emphasises the strategic importance of market environment scanning, empowering individuals to identify opportunities and threats in diverse global marketplaces and make informed decisions to drive success.
This comprehensive curriculum further develops learners' skills in researching and evaluating marketing information critically. By gaining insights into the practical application of marketing information, individuals will be well-equipped to assess and refine an organisation's strategy in the complex international landscape.
The course concludes with a comparative exploration of various market entry strategies, offering insights into the diverse approaches organisations undertake when venturing into new global markets.
This two-fold approach ensures learners not only grasp the theoretical foundations of international strategy but also develop practical skills to navigate and succeed in the dynamic global business environment.
Access this course in one of the following bundles, click the bundle name to see what other courses you get access to:
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You can access iCPD’s degree-level learning through courses bundles, or access everything in one Unlimited Subscription. Our online courses are perfect for workplace CPD, or achieving credits towards starting one of our online degrees.
Aims of the Marketing Strategy course
The learning material has been developed by UK university professors and is mapped against OFQUAL awarding body learning outcomes and assessment criteria.
By the end of this course you will be able to:
- Critically evaluate the contribution of market segmentation and market research in international marketing
- Assess the role of scanning the market environment in identifying opportunities and threats in the marketplace
- Research and evaluate marketing information to assess an organization’s marketing strategy
- Compare and contrast market entry strategies
- Assess how the marketing mix can be configured to achieve market strategy objectives
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